3D Rendering For Real Estate Marketing

Steven Ungermann
3 min readDec 12, 2022

In the age of digital transformation and digital marketing, 3D rendering has become an important part of marketing. With the help of this technology you can present your property in a realistic way to your potential buyers and tenants.

3D Rendering For Real Estate Marketing

3D Rendering is used to create realistic images of a building or environment. It can also be used to create images of a building before it is built and also after construction has been completed. This allows potential clients to see how their property will look once it has been developed and with landscaping, trees and plants in place.

The 3D rendering process starts by creating an initial design for the building using computer software such as AutoCAD or SketchUp Pro. These programs allow the designer to use real world measurements from blueprints or plans that have been provided by their client, but they also enable them to incorporate artistic flair into their designs by making changes such as adding architectural features like columns, arches or curved lines onto walls that would not normally be present on site

Use cases

We’re all familiar with renderings, but what exactly are they? An architectural visualization is a computer-generated image of a proposed structure or space.

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